People want to know how real estate agents go from average sales volume to high-producing agents. After all, most people who want to be successful in their careers don’t have the luxury of a big marketing push. They need to work harder than other people and learn how to find success on their terms.
Real estate is a field that takes hard work, dedication, and a lot of good marketing skills. As a top producer, you get the luxury of marketing yourself personally. You produce for other agents in your area, giving you all the tools to go out and find success.
There are countless things that high-producing agents do differently than average producers, which leads to higher volume and profitability.
6 Ways that Top Producing Real Estate Agents Find Success
1. Engage with Their Sphere of Influence
Top producing agents don’t sell to strangers. They sell to people that they have some connection. Most top producing agents have a circle of influence, and most of their sales come from repeat clients and referrals. To find success in any field, it’s essential to network and engages with people you know on a personal level.
Importance of Having a Sphere of Influence
Having relationships with other real estate agents and coworkers
When an agent can build a circle of influence, they can draw on the contact list they already have. It allows an agent to leverage their previous connections. They aren’t forced to start all over to gain a new clientele. It is why agents who have been in business for some time tend to be more successful than those who were starting.
Builds upon current relationships
An agent who knows the people around them will be able to get a better reputation than an agent who’s just starting. Getting out and making personal connections is essential, so you don’t fall behind your peers.
It takes years of hard work to get a reputation in this business, but it doesn’t have to be that way. You can build your reputation quickly by building on your sphere of influence.
Using relationships to establish trust
Most people don’t know that top producing agent scores higher with the Better Business Bureau than other agents. They are being relied on to perform because they have a trusted reputation.
Having this sphere of influence is essential because it can back up any claims you make. Relationships become extremely valuable once they’re established, so you should always be working on getting more connections.
Faster response time
Top producing agents have a significant influence because they engage with people more than others. It allows them to respond to problems faster. When an agent has other people to contact, it gives them a variety of options that they can use when trying to solve problems. The agent can access their network and get a response before other agents.
2. Frequently Post on Social Media
Social media marketing is one of the essential tools that an agent can use to find success. Because of this, top agents try to engage with people more than average agents. They want to get their name out there and grow their reputation. The only way for them to do this is by connecting with multiple networks through social media.
Importance of Multiple Social Media Platforms
Social platforms are great because they allow you to connect personally with people across the country. It gives an agent more options when trying to find clients. They can reach out to multiple people and see who is interested in their services.
Increased Facebook likes typically mean better online ranking
Because Facebook is referenced so often, it’s more likely that people will take you seriously if you have a lot of Facebook likes. It allows agents to get higher rankings and increase their chances of success because they already have a large following.
Paid advertising options on social platforms
There are a lot of ways that you can use social media to advertise your business. It allows agents to get exposure and generate leads by spending money to promote their profiles.
Provides a more interactive experience than a standard website
You’ll never be able to convince everyone who walks into your office that you’re someone worth every penny of their hard-earned money, especially if you’re not working with them.
This sphere of influence is fantastic for your business because it lets you get exposure and grow your reputation. It’s important to meet potential clients on their terms, which is why personal interaction through social media is so important.
3. Door Knocking in Your Neighborhood
Door knocking is a great way to make an initial connection with your potential clients. Having a strategy and plan is essential, so you don’t waste time knocking on the wrong doors or talking to the wrong people.
Reasons Why Door Knocking is Still Useful
It allows you to find out what people already know
Many people have already worked with agents in the past, so an agent needs to find out what they want. It is essential for your business because it makes you more knowledgeable about the needs of your potential clients. You can use this information to build trust using social media.
It allows you to build relationships with people that you may not have known
You’re getting out of the office and engaging with your clients directly when knocking on these doors. It gives an agent a chance to learn more about their client and establish a stronger relationship. Simply asking someone how they’ve been while handing them a business card is enough to build a stronger relationship.
4. Start an Email Newsletter
Email newsletters are an excellent way to get your name out there and build relationships. It is a great way to keep people informed and active with your business. It also allows agents to capitalize on their sphere of influence as they can easily share their newsletter with their contacts.
To create a successful newsletter, you’ll need to create an extensive list of contacts and then send regular emails to keep them informed. The biggest concern for most agents is creating content, which is why it’s essential to have a schedule to ensure that you’re regularly sending out new titles. You don’t want to overwhelm your contacts with too many emails, so you must craft a strategy for how often you’ll send out these newsletters.
5. Geo Farm, a Neighborhood
Geo farming is a strategy used by top real estate agents to build their business. They typically target a particular area or neighborhood to get the most attention. It’s an excellent way for an agent to use their sphere of influence because they’re targeting specific people who have shown interest in the past.
It allows you to build upon a relationship that has already been established, which is pretty powerful when it comes down to it.
Blogging is a great strategy that is used by agents all over the world. It’s been proven incredibly useful for the agents who use it because it allows an agent to connect with people and keep them informed.
You should definitely consider doing this, especially if you want to find success quickly. Your blog helps build relationships with people and helps you get exposure in your community.
Top producing agents use every tool in their arsenal to find success. They ensure they utilize all the resources and make them work as a team by using partnerships and networks. By doing this, they can make connections that other agents aren’t. The only way to make this strategy work is to find what works for you and create a system for finding success in real estate.