Most small business owners know that they need a website to compete with others in the market. The substantial increase in the number of smartphone users has forced most businesses to place their product or brand in the digital marketplace. Consumers research first about a specific product or service before deciding to buy. If you want your new business or startup to grab the attention of people, you should buy domain name for your website.
To launch your website, you need a domain name, which has to be sourced online. With a distinguishable website name, you can establish credibility and trust, which most visitors look for before accessing a website. A domain is difficult to procure as the Internet has more than 2 billion websites with unique domain names.
The name that you think will be apt for your business would have been taken by somebody. Hence, it is essential to design a name out of keyword combinations to source it easily. The other advantage is such domain names represent your business or product and convey some information about it to your customers. To find a suitable domain, you need to keep in mind these five important aspects.
- 1.Choose a domain that is simple, differentiable and memorable
A word or phrase is easy to remember if it is simple and pronounceable. Likewise, your website address should have a domain name with 6-10 characters. Most words or phrases that are popular are taken by businesses or individuals. Hence, it is difficult to find an available name online. You can create a name using business-related keywords, which are easy to source. Moreover, they also improve your search engine rankings.
Some popular Singapore-based websites like ‘shopee.com’, ‘asiaone.com’, and ‘singtel.com’ are made using a combination of keywords. They are simple, and easy to spell and type on the browser. Keep all these points in mind before choosing a domain for your website.
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- 2.Numbers and hyphens can confuse people
A domain name with a hyphen or number or both can confuse the web user when typing a URL on the spacebar of the browser. Though these characters are allowed in a domain name, they can always confuse people. For instance, the name ‘03hardware-zone.com.sg’ can confuse anyone with a number and hyphen included to make it unique. It is advisable to choose one-word names to bring enough traffic to your website.
- 3.Find a dependable domain name registrar
A domain name service provider can help you know the availability of a domain. They can even help you know which domain name is not in use and can be bought. Choosing an authorized registrar can ease the process. A genuine registrar is the Internet Corporation for Assigned Names and Numbers (ICANN) accredited, and have undergone the detailed accreditation check process. They have a domain name tool or generator to help you:
- Find a distinct domain name
- Register and manage a domain
- Renew a domain using the management tools
Other than these, they also provide DNS hosting service and full customer support.
- 4.Get an appropriate domain name extension
You can choose between the generic top-level domains and country-code TLDs for a suitable extension. If you want to attract local customers in Singapore, you can choose the country-specific domains such as .sg, .com.sg, .per.sg, .edu.sg, etc.
To buy a domain name that suits your business is possible if you consider the above-mentioned aspects.