Whether your goal is to increase the number of visitors to your website, sell more items on eBay or Amazon, or educate people about what you do online and offline as a jewelry business owner, it’s important to know how to promote yourself.
This article series will showcase some simple self-promotion techniques that anyone can use – including jewelry business owners who don’t have much time for marketing. Here we will discuss a number of factors that contribute to your business promotion like use of social media, website or wholesale kraft boxes. So, keep reading to know more!
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Through Your Friends and Family
The best way to get started with your online jewelry business is through the personal networks you have. Let all your friends and family know about your new venture and offer a discount code for their first purchase. We would appreciate it if you could take a few minutes to fill out this survey.
It will help us understand how you feel about the shopping experience on our website, including the design, checkout process, and shipping times. Your feedback is valuable to us and will help us improve our site for future shoppers. You can find out if any hurdles would prevent shoppers from completing their purchases.
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Social Media Networks
Social media sites are good ways to tell people about your company. People can share information with those who have those same interests. To sell your business, you want to know who your audience is. Then you can talk in a way that will convince them that they should buy from you instead of someone else.
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Paid Advertising on Social Media Platforms
You can consider paid advertising on Facebook, Instagram, Twitter, and Pinterest to grow regional awareness about your online jewelry business. If you have an existing customer base or are willing to invest in some marketing efforts, setting up ads with these platforms can be a way to target potential customers who live in certain areas or are interested in specific products that you offer.
If your target market is not in a major metropolitan area, you will need to invest more money in your advertising campaign. This is because without word-of-mouth recommendations, people in other areas will not know about your product or service.
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Blogs/Newsletters
If you are active on Facebook, Pinterest, etc., you might have some followers who are interested in the types of products that your business sells. If not, don’t worry – there are other ways to collect email addresses for future marketing purposes. If you only have a list of five or ten people, that is better than not having any. To get more people to come, you can give away prizes. You need to share your contact information with the person who wants to enter the contest.
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Online Community Boards
There are many websites online where professionals who make jewelry can meet others who are interested in the same things. Posting product promotions on sites like these is a great way to get free exposure for your brand. Many of them will have an option where you can upload photos or videos directly. This way, you don’t even have to leave the site to share what you’re offering with everyone else online!
Designing jewelry is all about expressing yourself. So sharing what inspires your designs and where your inspiration comes from is a great idea. If you are looking for ideas, check out Tumblr, Pinterest, or Instagram. You can write an article about how to care for your new purchase and how to make sure you are buying real gold or sterling silver jewelry. This way people know what they need to do.
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Write and Promote Product Descriptions
Product descriptions are important for an e-commerce business. They tell people what they can expect to get after they buy your product. You should write the description in a way that will make people want to buy it.
Instead of just saying “This is a sterling silver bangle bracelet,” you can say” This bangle bracelet is made of sterling silver and it’s both beautiful and durable. This type of jewelry is perfect for people who have active lifestyles and don’t want to worry about their jewelry tarnishing or breaking. These are just examples, though- you can create your captivating product descriptions! Also know about videovor
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Include Your Business Details:
Make sure to include your business name, address, contact info, and website at the very end of your description. This way, potential customers won’t be able to miss them when you’re trying to sell your items! Ask print packaging companies and get this job done for your business.
Now that you know how to write effective product descriptions go ahead and give it a try! Once you have written your descriptions, post them on sites like Craigslist. Send them to people who might buy your items. You can also take signs and put them up at local businesses, or hold a yard sale.
Keep selling until you make enough money each month. Then you can keep doing this and make a full-time income!
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Build an E-Zine Through Email:
Can you commit to writing at least one newsletter every month? If so, you might want to consider building your online business by running an e-zine. It shouldn’t take too much more time than it takes for you to write a single newsletter each month, and the results will be well worth it! You can sell ad space in your newsletters or send them out as freebies on some sort of subscription list…the possibilities are endless!
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Offer Product Reviews:
Do you have enough contacts on your mailing list that they’ll get excited about new products you discover? Perhaps giving your opinions on the latest gadgets is the way to go if this sounds like you! Send out emails with links back to the products you’re reviewing and watch your client list grow.
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Develop Affiliate Relationships:
Are there any products or services that complement yours? If so, you may want to think about turning some of these items into affiliates and encouraging customers who buy from them to enter your site as well. You can set rewards or bonuses for those customers who buy both products.
Final Words:
I hope you have found the ideas above useful. Getting clients is only half the battle, though; you also need to make sure they keep coming back. A little goodwill goes a long way in this area, so shop around, do some research and choose a vendor who has great after-sales support. This will ensure that your customers always have another chance to buy from you.
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