Email marketing has been in business for quite a while now, and it is safe to say that it is not going anywhere any time soon, as people are very much reliant upon their devices and the internet for almost everything. It is one of the best means to reach out to your clients and customers, as people use their emails several times a day for a variety of purposes. Moreover, email is a direct channel of communications and can be very useful to promote your business.
If you are an attorney who wants to expand their business and reach out to as many clients as possible, then email marketing is one of the things that you should consider and invest in. There is a belief that emails are dead and a thing of the past. However, this is not true. You can find more details about attorney email marketing here.
There are many reasons why you and your law firm should adopt email marketing as a channel of communication and advertisement. The following data would discuss some of them in detail and has been provided for your reference with hopes that it would help you make up your mind, if not already:
Reach The Clients Directly
Emails are still considered as one of the closest forms of communication two people can have virtually. And the same principle when applied in business and marketing can help you reach out to many customers and clients directly, and it adds a personal touch to it. In the emails, you can use the goals and motto of your firm to make it stand out.
Moreover, you can add personalized messages to make a difference and can let the people know about the well being and recent achievements of the firm. And you can also target the right clients by letting them know about the various services provided by your firm, like the inclusion of various headings and subjects that cater to almost every legal requirement of the client audience.
Handing Out Information
You can share legal information on certain hot topics that you think are in demand within the audience. Legal information and knowledge can be shared in a variety of formats. You can make posters and attach them to the emails, or you can make small pdfs on various topics, make sections and mark them as important in the emails.
This would help the clients know that you are well versed in your subjects and are loyal towards your job and would give a sense of trust, which is good for you and your firm. Building trust is one of the key factors to make any business grow and if your clients already trust in your firm, then it would make them come back to you.
It Gives Your Firm An Upper Hand
Email marketing will not only help you reach out to more people in less time, but it would also give your firm an upper hand in the market full of competition. See, every other firm is also trying to find as many potential clients as possible in order to expand their business as well. But if you are careful and innovative enough with your emails content and quality, then you would have an advantage over the others.
Your firm can offer free first consultation, or a discount. This would attract more customers as compared to the others in the market. Moreover, you can run loyalty reward points as well for the regular clients, and for those who refer their friends and family to your firm. This way, you are not only gaining a lot more customers and clients, but you are also giving them a very satisfying customer service, something that the law firms usually do not pay a lot of attention to.
Create Sign Up Forms
Now that you have sent out your professional emails to an audience on the internet, it becomes important that you know who all are actually in need of some legal help. This can be done simply by adding a sign up form or a subscription button at the end of your letters. This would work as a direct form and would let your potential clients connect to you. Once they are signed in or subscribed to your and your firm, you can now access the data they have entered.
You could include some basic things in your sign up forms, such as the name and email address of the customer, along with the option to choose from a list of subjects and heading in which they require legal consultation. You can also add a text box where your audience can fill in some details of the issue(s) they are facing. This would give you a better understanding on how to tackle their problem(s).
Adding a subscription button would allow your clients to get all the emails that your firm is sending out on a regular basis, without having to worry about missing anything. This creates brand loyalty, and you would be retaining a lot of clients with the addition of this small feature.
Choosing A Good Email Marketing Tool
Your firm can do this all by themselves, however, sometimes, it is a better idea to leave the work to the professionals. There are many companies and individuals available, both online and offline, that are more than happy to help you design some good looking and appealing emails.
You would want your emails to look highly professional, with adequate amounts of legal information. It is also a good idea to include some pictures and videos as well, and make it look attractive. You can choose posters and flyers as well for this purpose.
Email marketing has gained a lot of pace and importance in recent times. They are one of the closest forms of communication online and if used wisely, can help boost business in no time. You can choose automations as well, as this would save you both time and money. Emails are checked regularly by a decent amount of people and you can expect a response from them really soon.